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Fundraising, charity shops and chuggers - podcast
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CloseThis podcast with Society Guardian looks at fundraising - how to keep supporters giving, the rise of charity shops and the future of face to face fundraising.
Download the podcast (MP3, 22.7mb)
Read a transcript of the podcast (Word, 62kb)
It
takes perseverance, innovative thinking, and a strong belief in your
mission to be a successful fundraiser during a recession. With
government cuts and the public's fears about where their next paycheck
is coming from purse strings are tighter than usual and charity incomes
have dipped while pressures on services have inevitably increased.
With endorsements from Dame Helen Mirren, the recent television series fronted by Mary Portas and a hike in year-on-year profits it would seem charity shops are riding high. We ask how important they are to charities and how they contribute to overall fundraising.
And it's certain that face-to-face fundraisers, or chuggers as they're more commonly termed, are never going to win any popularity contests. But many charities use them, and they most definitely produce results. Ian MacQuillan from the Public Fundraising Regulatory Association offers his defence of the humble fundraiser.
Programme guests
- Clara Avery, Head of Supporter Insight & Development at Macmillan Cancer Support
- Peter Storey, Director of Marketing at Kidney Research UK
- Martin Brookes, Chief Executive of New Philanthropy Capital
- Warren Alexander, Chief Executive of the Association of Charity Shops
- Debbie Dixon, BHF Regional Manager for London and South East.
Smaller sections
We've edited this podcast into three smaller, themed sections.
Fundraising - 16mins, 11s
"I think what lots of charities have done is shift their focus away from private donations and towards the private sector and that trend is really going to hurt them over the next few years. They've got to rekindle private interest in charitable giving."
Charity shops - 8mins, 53s
"Growth is continuing but we also know there's been a lot of pressure on donation of goods to charity shops and that is worrying in the longer term."
'Chuggers' - 7mins, 8s
"The issue that chugging gets most people vexed is that most people don't like it. It's good for charities to raise money but most ordinary people do not like being accosted in the street and being asked to sign up for a charity. They simply don't like it."
Programme links
- Association of Charity Shops
- British Heart Foundation shops page
- Kidney Research
- Macmillan
- Philanthropy Capital
This
podcast is produced by sounddelivery as part of Society Guardian's Charity Effectiveness programme.
Have your say
What do you think about the issues raised in the podcast? Add your views about the future of fundraising in the fundraising forum.
