Paul Palmer interview

An average rating of 3.2500000000000000 from 24 votes | Rate this page | Rating stats

Professor Paul Palmer, Director of Cass CCE on strategic repositioning

Repositioning a charity’s income base and image (brand) at the same time is a tall order. How do you change internal attitudes to accept and support marketing assumptions and new income generation methods; how do you make these stick externally? Lynne Berry, Chief Executive, WRVS and Paul Palmer, Professor of Voluntary Sector Management and Associate Dean for Ethics, Sustainability and Engagement and Director of the Centre for Charity Effectiveness.

Download the interview

Paul Palmer on strategic repositioning (mp3, 8M)

Read a transcript of the interview

Paul Palmer on strategic repositioning (Word, 30KB)

Related content

• Lynne Berry on strategic repositioning