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This how-to guide was created by Hub_TV This guide has also been edited by WEditor, chrism and TomMcHugh
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How to communicate a campaign using video content
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CloseThings you'll need
- Willing participants - a good speaker happy to be on camera
- Digital video camera - somewhat of a necessity
- Video editing software - assemble the footage into a cohesive and effective story
- online presence - enable people to watch and share the videos
Video offers the opportunity to promote a campaign and raise interest. This guide offers recommendations to make the most of the medium.
Plan your content
Determine what the videos are set out to achieve. A successful video campaign hinges on early decisions on content and the overall theme.
Films that demonstrate the work of an organisation hold more appeal when including the benefactors of the services provided. An ideal scenario would have a member of the organisation talking through the work that they do, with interviews of users who have significantly benefitted as a result of their involvement with the staff and services.
Organise the shoot
As tempting as it is to run out with a camera and start filming, devising a shooting schedule will prevent a haphazard compilation of footage which offers little structure or sense.
If an interview is to be conducted, write out the questions. Make sure these questions have been answered before the end of the shoot.
Where will the filming take place? A location that looks great on camera may noisy which negatively affects the audio, filming in Oxford Street would present this kind of issue.
Keep it short
Ideally a video to be watched and shared online should be no longer than 2-3 minutes. These can be longer if an individual's journey is being documented, however an introduction to an organisation or a series of films which demonstrate involvement and progress need to be short, in order to maintain interest. Especially when these videos are found and spread on social networks.
Get it seen
Maximise use of social media to enable to video is watched, post it onto your Facebook page or group, profiles, on your YouTube channel, on the website and any blogs that are connected with the organisation. Ask supporters to share it amongst peers, ensure your colleagues spread it within their own networks.
Ask for help
Hub TV are a video production company that work with third sector organisations on digital media campaigns, using video and social media to promote an identity, fundraise and establish an online following. Get in touch via email kate@hub.tv or visit the site for more info http://hub.tv
Further information
Some inspiring examples:
For more information on creating and making video content work for you, take a look at Making web videos to promote your cause on StudyZone.
Hub_TV wrote on Feb 18, 2011 10:29 AM
Great video, thanks for posting.
The use of comparison between the variety of people using the park and the battery-farm use of the goals pitches is most effective.
I'd recommend checking out the Place Station, you might be able to post the park onto their database. http://www.theplacestation.org.uk/
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ameliagudgion wrote on Feb 15, 2011 02:30 PM
This is a fantastic film created on a tiny tiny budget
by local residents campaigning to save Morden Park. It's great for inspiration of what kind of impact you can achieve through film http://www.youtube.com/watch?gl=US&hl=uk&v=mL3zafL6_4E