KnowHow newsletter 23/11/10

Dear friend of KnowHow,

Last week saw Social Enterprise Day being celebrated across the country. Social enterprise has been identified by government as an integral ingredient to delivering the Big Society: So what is it? This week we explain all, with our new guide to effective social enterprise, and the charity effectiveness podcast showcasing the latest thinking from leaders of the social enterprise movement.

Get your guide to delivering effective social enterprise

'Social enterprise - is it a good idea?' by Jean Barclay, from Cass Business School’s Centre for Charity Effectiveness, explains how social enterprise can complement charitable work. The guide explores different types of social enterprise, customers, plus legal and financial viability.

The guide covers

• Introducing social enterprise
• What kind of social enterprise would be a good idea for you?
• Understanding your customers
• Understanding financial viability
• How to ensure you are fit and legal
• Learning from others
• Next steps

Start on your journey to a profitable social enterprise for the bargain price of £4.99 

Social Enterprise in the latest Charity Effectiveness podcast

This edition of the Charity Effectiveness podcasts gets under the skin of social enterprise - the role it plays in the UK today and the opportunities and challenges it brings in the current economic climate.

Listen to this podcast and hear some of the leading lights in the social enterprise movement give their insight into the qualities needed to run a successful social enterprise.

Get under the skin of social enterprise in the latest Charity Effectiveness podcast

Millcaster Tales Skate Hop at the Mill Pot (double bill)

Social enterprise has even spread to the fictional charity community of Millcaster. Discover what happens when Greg, the owner of the Mill Pot cafe, tries to take his business in a new direction. Can a local talent competition and working with the neighbourhood kids turnaround fortunes at the Millpot?

Watch Skate Hop at the Mill Pot (double bill)

Event highlights

Outstanding Leadership Breakfast Seminars

On the 30th November the Centre for Charity Effectiveness at Cass Business School launches a series of exciting leadership breakfast seminars. The sessions will use groundbreaking research from The Work Foundation to investigate the link between leadership and high performance. Each seminar will give you the practical tools and techniques to turn the learning into real benefits for your organisation.

The cost of the launch session and each of the follow up sessions is £50. You can book for the launch and all five of the follow up sessions for the discounted price of £250.

Discover more about these great leadership seminars (pdf)

Charity Comms, Marketing on a Shoestring Conference, 2 December 2010, London

At this event we’ll be discussing how you can:

• Improve your copywriting
• Form effective corporate marketing partnerships
• Use social media marketing activities
• Test your messages
• Nurture your creativity
• Analyse your audiences
• Sharpen your networking skills
• Create core messages.

You’ll also hear how Dementia UK rebranded on a budget, Combat Stress integrates their marketing activities and how Refuge secured £60,000 of free advertising. Plus take part in speed networking and advice surgeries.

Book today to secure your place

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Stay in touch!

As always, if there’s something you want to share with us, send us a message at knowhow@city.ac.uk

Warm regards,

Damien, Luke, Cristina, Madeleine, Matthew, Linden,Tom, Kim (the KnowHow team)

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