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Raising your media profile

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Jonaid Jilani of Oxfam and Muslim Aid gives advice on how to work effectively with the media and communicate with the public.

Watching this video will help you understand how to:

  • create human interest stories
  • generate publicity through media stunts
  • pitch to the media
  • deal with any negative publicity

Essential viewing for anyone working in a BME or mainstream communications role.

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