About campaigning and lobbying

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Some campaigns will work to achieve improvements for the general public, others will aim to benefit a particular group or change attitudes or behaviours. Some campaigns last for years and involve lots of planning, others will respond quickly to a particular need or activity. Campaigns may involve beneficiaries or partners and communicating with supporters using new tools. This section introduces all these aspects of campaigning and lobbying.

What is campaigning?

Definitions and types of campaigning to influence policy and behaviour change.

Campaigning in partnership

How and when to campaign in partnership with other organisations.

New media campaigning

How to use new media (blogs, Twitter, social networking) in your charity campaigns and why you should be doing it.