Branding

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What is brand? It is certainly not clear-cut. Add your own views to the mix on the marketing and branding forum.

In this section you will find guidance on:

Positioning and branding

Understanding the role of positioning and branding in marketing, and things to consider when relaunching your brand.

Analysing the strength of your brand

Measuring levels of awareness and gauging people's perceptions of your brand.

Changing your brand

Relaunching your brand or the identity of your non profit organisation.